What is coaching?

For me, coaching is both art and craft, science and a little bit of magic.

I see my job as a coach in…

  • creating and providing a safe, clearly defined space for self exploration,
  • acting as a mirror for my clients’ experiences, which leads to clarity and new insights all by itself,
  • cultivating and giving high-quality attention,
  • and last but not least, offering psychologically sound impulses and ideas…

in order to support my clients in developing their own solutions and answers.

(How) Does coaching work?

The effectiveness of coaching is well-studied and depends mostly on two factors: (a) the relationship between coach and client, as well as (b) a clear goal definition at the beginning of the coaching trajectory.

Based on these empirical results I don’t follow one single coaching “school” or method but instead focus on building an honest, trusting relationship with my clients and reminding them, again and again, of the most important questions:

“What do I want? What do I need for that? What is my next step?”

Typical occasions for coaching

  • Overwhelm / self and time management
  • New roles, e.g. leadership position or self-employment
  • Difficult decisions
  • Conflicts
  • Habit formation (e.g. health-related goals)
  • Support in transitional phases (e.g. first job after graduation, new business, starting a family, relocation…)
  • Desire for professional and/or personal development

Potential outcomes of coaching

Coaching is generally open-ended, as in, nobody can guarantee a particular result. Still, there is a substantial overlap between the feedbacks I receive from my clients. Typical reactions include:

  • “I have clarity now.”
  • “I know what to do next.”
  • “I feel much calmer and more relaxed regarding this topic.”
  • “Yeah, I actually do feel capable of this!”
  • “My conversations with ____ have completely transformed – for the better.”
  • “I hadn’t even thought of that! Now it seems completely obvious!”

Theory & Practice

I feel theoretically grounded in Humanist psychology, which assumes that people are “basically good”, carry huge innate creative potential and strive for self-actualization.

My methodological “toolbox” favorites include:

  • Person-centred counselling
  • Gestalt therapy techniques
  • Systemic consulting
  • Solution-focused brief coaching
  • Mindfulness practice (meditation and yoga)

I continuously pursue further education and receive regular supervision for discussing my coaching cases (in anonymous form) – all with the intention of ensuring my professional standards and avoiding blind spots.


Let’s get in touch and arrange a complimentary exploraty session, where we get to know each other and find out if and how we’d like to work together. Simply email me at me@malwina.me!